Sonya Ilieva, BULGARIA

Professor DSc, Konstantin Preslavsky University of Shumen, Chief Editor of online journal SocioBrains

THE HUMAN IN THE "WEB" OF THE SOCIAL CONTROL

Abstract: The social control accompanies the entire life cycle of man. The organization of social process and the construction of society are possible thanks to the different types of social control presented in this article. The social system is impossible without universal standards, implementation of which people represent their socialization. Through social control are forced to adhere to a certain line of social behavior.

Yuri Shabaev, RUSSIA 

DSc (History), Head of Department of Ethnology/Social Anthropology of the Institute of Language, Literature and History, Komi Science Centre, Ural Branch, Russian Academy of Sciences, Professor of the Department of Political Science and International Relations of the Institute of the Humanities of Syktyvkar State University 

THE LOST NORTH OF RUSSIA: SOCIAL AND CULTURAL TRANSFORMATIONS IN THE “RUSSIAN NORTH”

Abstract: The paper deals with the analysis of social and cultural processes in the European north of the Russian Federation concerning degradation of northern territories. It is underlined that in  conditions of deep economic and social transformations at estimation of northern prospects it is necessary to turn research interest from the geographical and economic analysis to socio-cultural one. The North is the developed territory on which specific social communities were formed and their interests should be combined with interests of the state development. Thereupon the particular interest represents the analysis of regional, ethnic and local identities and cultural positions of northerners.

Valentina Milenkova, BULGARIA

Professor DSc, Southwestern University ”Neofit Rilski”

RETHINKING THE BULGARIAN ELITE SCHOOLS

Abstract: The present article is focused on a research of school choice in Bulgarian conditions that becomes possible through:

- the degree of parents' participation in a decision making;

- the students' and parents' expectations for a good start of children and the belief that the given school will guarantee a prosperity;

- the readiness of children to follow the choice where parents have a real impact.

All these determinants of school choice are influenced by students' as well as by parents' opinions and positions. Besides, they show how mutually penetrate the parental participation and the adoption of parents' values by which the different mechanisms of social closure operating and reproducing educational inequalities are revived.

In the present article the basic thesis is that economic and cultural priorities inherited by families are transformed into school priorities in the education process. Different sides of the elite schools in the years of transition are followed up and the main accent is put on their students.

The analysis is based on several author’ surveys carried out in the period 1996-2005 concerning the elite Bulgarian schools and its social actors. One of the basic conclusion is that elite school is a response to "social errand" for formation of an elite; these schools support continuity between parents and children, expressing themselves as an institutional mechanism of socialization which is nearest to family aspirations and habitus representing an investment transmitted within generations.

Oksana Krasnova, RUSSIA

Lecturer at the Department of “Applied Economics and Management of Innovation”, Yuri Gagarin State Technical University of Saratov

REGIONAL INNOVATIVE BUSINESS GROUPS:CONCEPT, TYPES, DEVELOPMENT

Abstract: In order to develop the theory of project management introduces a new concept - the regional innovative business group (RIBG). Describes the types and functional roles in RIBG innovation infrastructure at the meso level. The concept of interaction RIBG and power structures in the region.

Julian Vasilev, BULGARIA 

Associate professor PhD, Department of Informatics, Varna University of Economics

INFORMATION PROCESSES IN SUPPLY CHAINS

Abstract: The purpose of this work is to describe and analyze information processes in supply chains. A discussion about the current problems in supply chain management is given. Different sources of logistics information are described. Organizational issues about logistics are proposed. Some new and innovative ideas about integration in supply chains through information sharing and information visibility are proved. This study is published for the first time. This study proposes several new concepts in e-logistics. Some of the conclusions are based on the analysis of literature sources; others are based on opinions of IT experts, logistics experts and personal observations in many Bulgarian enterprises.

Julian Vasilev, BULGARIA 

Associate professor PhD, Department of Informatics, Varna University of Economics

NETWORK SECURITY BY ANALISIS OF LOG FILES OF APACHE WEB SERVER

Abstract: The purpose of this study is to provide an innovative approach of conducting network security by an analysis of the log files of Apache web server. Various methods and tools for are studied. By the application of quantitative, qualitative and statistical methods several hacker attacks are identified.

Neli Dimitrova, BULGARIA 

Associate professor PhD at Konstantin Preslavsky University of Shumen, Pedagogical faculty, department Technology study and vocational education

THE COMPETENCE APPROACH IN EDUCATIONAL PROCESS AS ELEMENT ACMEOLOGY

Abstract: Need to implement competency approach to the education of students is due to the fact that more and more talk about the skills of students who are criteria for competitiveness in the labor market. A skilled person is a valuable one knows. Therefore, education in recent years has been directed not so much to prepare students and to their realization and create a competent professional person. The main goal of any educational system is the formation of such professional skills in students that make them mobile, strong entrepreneurial in solving life's problems in a given area. Modern education should prepare individuals not only knowledgeable, but also capable, individuals with extensive professional experience. The expected results are made not on the basis of a system of knowledge, skills and attitudes, and the ability of individuals to cope with any life situation that can be achieved by applying the competency approach to education.

Neli Dimitrova, BULGARIA 

Associate professor PhD at Konstantin Preslavsky University of Shumen, Pedagogical faculty, department Technology study and vocational education

THE MOTIVATION FOR EFFECTIVE STUDY OF TECHNICAL AND TECHNOLOGICAL INFORMATION ASSIMILATION

Abstract: The development of peoples in social and industrial attitude requires creative new techniques and technologies. A style of living nowadays we are surrounding of many technical recourses which we are using every day. This requires change in curriculums and introduce of technical and technological information. But ready students for assimilations this technical and technological information. This is a question that has been tryed of fine answer by present research.

The aim of this research is to be has been investigating motivation of students from K-1 to K-8 in the middle school for effective study of technical and technological information. Realize of this aim has been requiring to the execution following tasks: 1. It has been described basis characterizes of term “motivation” that has been anglicized different bibliography. 2. It has been examined student’s motivation from K-1 to K-8 in the middle school for effective study of technical and technological information. 3. It has been offered model of increase the student’s motivation for study.

The term “motivation” in this research has been looked as system of motives that is inside incentive for action and it come into being on basic necessities and experiences, perceives and ideas, concepts and convictions. 

Urszula Michalowska, GERMANY 

Researcher on the problems of elderly  people within the European Union

STRATEGIC DOCUMENTS OF REPUBLIC OF BULGARIA RELATED TO ACTIVE AGEING

Abstract: The strategic documents are based on the vision of a full life of the elderly people in the European and national communities, with respect of their dignity and right of choice.  Development of social services for elderly people is based on the principles and concepts of care for the elderly, as set forth in the general national policy documents and guidelines for social inclusion. For the elderly people in Bulgaria until now independent strategic documents have been adopted (only for that target group) aimed at the implementation of policies and programmes for the so called active ageing. The analysis of the Bulgarian strategic documents leads to the formulation of the  Principles about the older people.

Dora Kabakchieva, BULGARIA 

Senior Assistant PhD, Lecturer and PR at Konstantin Preslavsky University of Shumen

CONCEPTS OF IMAGE AND REPUTATION IN THE CONTEXT OF MODERN PRACTICES

Abstract: The concepts of image” and “reputation” are very often used as synonyms in everyday communication and in specialized literature. These terms are mixed up, replaced and identified with one another. But these should not be equaled. Reputation could not be mixed with image and vice versa. The image is based on the emotional impact. It is a unilateral external communication. Reputation is a rational perception. It is knowledge based concept that is acquired by multilateral communication (being of mediated or direct nature). It is almost impossible to build reputation without image required. On the other hand, image without constant process of improving reputation is often considered as bleak and vain endeavor.  

Dora Kabakchieva, BULGARIA 

Senior Assistant PhD, Lecturer and PR at Konstantin Preslavsky University of Shumen

INFORMATION - STRATEGIC AIM AND FACTOR FOR AN ORGANIZATION FUNCTIONING

Abstract: The circulation of information streams vitally influences the development of each organizational structural unit. It is difficult even to imagine a prosperous organization being closed information system. Information quality is a key necessity in contemporary interrelations and plays a crucial role in self-affirmation of each institution.